"This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it.
"UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House," said Jason LaRose, Senior Vice President, Revenue, at Under Armour. Under Armour started to notify users via email and in-app messages as soon as the breach was discovered, recommending them to change the password of their MyFitnessPal accounts, and also took necessary steps to study and contain the breach.UNDER ARMOUR LAUNCHES UA SHOP, EXPANDING CONNECTED FITNESS SUITE WITH PERSONALIZED SHOPPING EXPERIENCE Regarding the incident, the company has revealed that it was notified of the data breach on March 25, discovering that another firm has illegally acquired user data associated with their MyFitnessPal accounts in February this year. Under Armour has pointed that banking information and card data was not affected, as all transaction data is stored and processed separately from the MyFitnessPal app and website’s database.The company has also mentioned that no government-issued identification data was leaked, as Under Armour’s digital fitness tracking service does not collect sensitive personal data like Social Security Numbers and driver’s license numbers. Moreover, a majority of the hashed passwords that were affected by the breach were encrypted by a password security tool called ‘bcrypt’. So it would be wise to change the passwords for any service where you may be using the same password as MyFitnessPal. However, the firm revealed that usernames, email addresses, and hashed passwords were leaked in the breach, as per its investigation. Under Armour is currently investigating the severity of the breach by partnering with leading security companies, and has assured that no critical or sensitive financial data was stolen during the breach.
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